WIIFM

Anyone involved in direct sales knows that while you may love your great products, and the business opportunity may have been exactly what you were looking for, your prospect is primarily thinking one thing...WIIFM.  What's in it for me?

If they are a product consumer prospect, they need to know it is going to give them more energy, or help them lose weight, or get stronger in the weight room, and/or look better overall.

If they are a business builder prospect, they need to hear that your opportunity has the ability to not only meet their needs but exceed them.  They want to know that it can help them pay off their debts; go on that family vacation they have been putting off due to a lack of funds; buy that new toy that they can't afford on their current budget; fund the college account for their child(ren); etc.

So tell stories!  If you don't have your own personal stories yet because you are new in the business, learn the stories of others in your company.  Weight loss stories; increased energy stories; amazing income stories; etc.

WIIFM.  Your prospects want to know.